Power Brands Book
Power Brands CEO Darin Ezra has recently been writing a book about the future trajectory of the beverage industry using his extensive experience in the Packed Consumer Products and Beverage industry. The book will be a culmination of his knowledge regarding brand growth and development, consumer targeting strategies, diversification, and marketing tactics.
The book’s inspiration, Ezra revealed, came from a conversation he had with a young entrepreneur regarding the applicability of academics to experience. Ezra’s book will bridge the divide between the classroom and the conference room by offering real-world insight and advice supported by his own pursuits in the global market.
Anecdotes of his own successes and failures throughout his career will line the piece, transcending the book from a simple how-to manual to an honest and true-life narrative, nuanced by his personal choices and business decisions. Chiefly, his company Power Brands will serve as the vehicle by which Ezra will outline and discuss various topics regarding the aforementioned themes, zooming in and out of his own company and industry to the necessary globalization of business strategy.
As CEO of one of the top beverage-consulting firms in the nation, he hopes to reach a broader professional audience comprised of upper echelon industry experts and driven start-up entrepreneurs alike. The book, which is in its drafting stages, will be applicable to not only the beverage industry itself, but will pertain to any business, brand, or project.
Ezra himself will be conducting various interviews with businesspeople from around the world to complement his own business strategies. He plans to engage individuals who work at top beverage companies and who know how to stay ahead of new beverage trends.
Hi is looking to release, where Ezra hopes to bring industry professionals and young entrepreneurs together in dialogue. Ultimately, Ezra expressed, “I want my book to inspire young people to be resourceful and use their ingenuity for the betterment of the entire world, with the guidance and mentorship of today’s success stories.”